Abstract: The rapid development of salmon aquaculture worldwide and the growing criticism of the activity in recent decades have raised doubts about the capacity of the sector to learn from its own crises. In this article, we assess the discursive, behavioral and outcome performance dimensions of the industry to identify actual learning and lessons to be learned. We focus on the case of Chiloe Island, Chile, a global center of salmon production since 1990 that has gone through two severe crises in the last 15 years (2007-2009 ISAV crisis and 2016 red tide crisis). On the basis of a multi-method approach combining qualitative analysis of interviews and statistical data analysis, we observe that the industry has discursively learned the relevance of both self-regulation and the wellbeing of communities. However, at the behavioral and outcome performance levels, the data show a highly heterogeneous conduct that questions the ability of the sector as a whole to learn from crises. We conclude that detrimental effects for ecosystems and society will increase if learning remains at the level of discourses. Without significant changes in operational practices and market performance there are no real perspectives for the sustainability of the industry. This intensifies when considering the uneven responses to governance mechanisms. The sector needs to adapt its factual performance to sustainable goals and reflexively monitor this process. The first step for achieving this is to produce reliable data to make evidence-based decisions that align the operational dynamics of the entire sector with a more sustainable trajectory in the near future, as well as advancing towards hybrid and more reflexive governance arrangements.

Abstract: Considering traditional research on social-ecological crises, new social media analysis, particularly Twitter data, contributes with supplementary exploration techniques. In this article, we argue that a social media approach to social-ecological crises can offer an actor-centered meaningful perspective on social facts, a depiction of the general dynamics of meaning making that takes place among actors, and a systemic view of actors' communication before, during and after the crisis. On the basis of a multi-technique approach to Twitter data (TF-IDF, hierarchical clustering, egocentric networks and principal component analysis) applied to a red tide crisis on Chiloe Island, Chile, in 2016, the most significant red tide in South America ever, we offer a view on the boundaries and dynamics of meaning making in a social-ecological crisis. We conclude that this dynamics shows a permanent reflexive work on elucidating the causes and effects of the crisis that develops according to actors' commitments, the sequence of events, and political conveniences. In this vein, social media analysis does not replace good qualitative research, it rather opens up supplementary possibilities for capturing meanings from the past that cannot be retrieved otherwise. This is particularly relevant for studying social-ecological crises and supporting collective learning processes that point towards increased resilience capacities and more sustainable trajectories in affected communities.