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Villena, M. J., & Contreras, M. (2019). Global And Local Advertising Strategies: A Dynamic Multi-Market Optimal Control Model. J. Ind. Manag. Optim., 15(3), 1017–1048.
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Villena, M. J., & Araneda, A. A. (2017). Dynamics and stability in retail competition. Math. Comput. Simul., 134, 37–53.
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