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| Author | Title | Year | Publication | Volume | Pages |
|---|---|---|---|---|---|
| Villena, M.J.; Contreras, M. | Global And Local Advertising Strategies: A Dynamic Multi-Market Optimal Control Model | 2019 | Journal Of Industrial And Management Optimization | 15 | 1017-1048 |
| Villena, M.J.; Araneda, A.A. | Dynamics and stability in retail competition | 2017 | Mathematics And Computers In Simulation | 134 | 37-53 |